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What Nike's Performance Marketing Strategy Tells Us About Effectiveness
Manage episode 435516238 series 2994845
WARC’s Ann Marie Kerwin talks to Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity. Discussing the story of the Nike brand and what is the role of brand building versus performance marketing.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
262 episodes
Manage episode 435516238 series 2994845
WARC’s Ann Marie Kerwin talks to Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity. Discussing the story of the Nike brand and what is the role of brand building versus performance marketing.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
262 episodes
All episodes
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