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#18 - Building Brand That Lasts w/ Bijal Patel
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Hey crew, it's Taylor Welch, and welcome to another episode of The Wealthy Consultant Talks podcast. In this episode, our very own Mike Walker had the pleasure of interviewing a long-time friend of TWC and world-class branding strategist, Bijal Patel, the founder and CEO of Launch, a branding consultancy. They dove deep into the philosophy and strategies behind building a strong brand.
Bijal shared some amazing insights on how online businesses can create a brand that not only communicates their values and mission but also resonates with their target audience. They discussed the importance of consistency and authenticity in branding and how these elements can set your business apart from the competition.
Throughout the conversation, Bijal provided practical tips and actionable advice for entrepreneurs and business owners looking to develop and grow their brands. Whether you're just starting out or aiming to take your branding to the next level, this episode is filled with tons of gold that I know will inspire and guide you on your journey ahead.
I hope you’ll find this interview with Bijal Patel and Mike as enlightening and insightful as I did. So, put your AirPods in, listen in, and take notes while we explore the world of branding and discover how to create a strong and impactful brand for your consulting business.
Enjoy the episode and check the links below for more info & Resources
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OVERVIEW:
[00:01:50] Power of branding for businesses.
[00:03:39] Building a brand that lasts.
[00:07:21] Building a strong brand vision.
[00:10:50] Brand consistency and guidelines.
[00:14:10] Brand strategy and differentiation.
[00:19:36] Developing a culture codex.
[00:22:16] Joining masterminds for growth.
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