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#70 - "Turning Pages Into Profit: Why Books Build Business with Kristen McCall"
Manage episode 419361941 series 3449055
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In this episode of the TWC Talks podcast, host Mike Walker introduces special guest Kristen McCall to explore the theme of 'Turning Pages into Profit: Why Books Build Business.' Kristen shares her journey from web marketing to becoming an independent coach, consultant, and illustrator emphasizing her experience with online marketing and publishing.
They discuss how books serve as powerful marketing tools for consultants and business owners, acting as modern-day business cards that establish authority and expertise. Kristen and Mike also delve into the process of writing a book, acknowledging the challenges and sharing tips for overcoming them.
They highlight the importance of books for personal branding, the long-term impact of publishing, and introduce an upcoming two-day book writing workshop aimed at helping aspiring authors start their journey. The episode concludes with insights on publishing quality books and the long-term benefits of having a well-crafted book in the marketplace.
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OVERVIEW:
(00:00) Introduction to the Podcast and Guest
(00:51) The Power of Books in Business
(01:09) Meet Kristen McCall: From Web Agencies to Book Illustration
(03:42) The Impact of Books as Modern Business Cards
(06:13) Overcoming the Daunting Task of Writing a Book
(08:07) Finding Your Writing Rhythm and the Importance of Mentorship
(11:38) Preview of the Upcoming Book Writing Workshop
(13:53) The Future of Book Publishing at The Wealthy Consultant
(18:39) Closing Thoughts and Invitation to Reach Out
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