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Miruna Dragomir: A Journey Through Creativity, Strategic Thinking, and Analytics (TWIP #EP5)

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Manage episode 350496601 series 3407276
Content provided by The Website Intelligence Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Website Intelligence Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Our fifth #TWIP episode features Miruna Dragomir, Chief Marketing Officer at Planable.

Miruna started being drawn towards marketing by collaborating with an NGO. Later on, she found her passion for analytics at her job at Oracle and started discovering SQL when working at Uber.

Growth marketing is now her main calling and we're very excited that she was willing to share with us her secrets on how to take full control of the funnel - with a strategic mix that involves sales, marketing, and success teams.

So join us in an hour-long episode where we discuss the importance of the martech stash, access to data, but also on how to build teams and keep yourself and others motivated.

Hosts, Matt Sarson, CMO, and Dragos Gal, Head of Partnerships, at Visitor Analytics, take their guests on a journey through their younger years, first jobs, key lessons learned, and more; prior to digging deeper into the role of websites and martech; before ending on some final advice for budding marketers and business owners.

  continue reading

10 episodes

Artwork
iconShare
 
Manage episode 350496601 series 3407276
Content provided by The Website Intelligence Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Website Intelligence Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Our fifth #TWIP episode features Miruna Dragomir, Chief Marketing Officer at Planable.

Miruna started being drawn towards marketing by collaborating with an NGO. Later on, she found her passion for analytics at her job at Oracle and started discovering SQL when working at Uber.

Growth marketing is now her main calling and we're very excited that she was willing to share with us her secrets on how to take full control of the funnel - with a strategic mix that involves sales, marketing, and success teams.

So join us in an hour-long episode where we discuss the importance of the martech stash, access to data, but also on how to build teams and keep yourself and others motivated.

Hosts, Matt Sarson, CMO, and Dragos Gal, Head of Partnerships, at Visitor Analytics, take their guests on a journey through their younger years, first jobs, key lessons learned, and more; prior to digging deeper into the role of websites and martech; before ending on some final advice for budding marketers and business owners.

  continue reading

10 episodes

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