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Ep 119: Quitting Humble Mumbling and Owning Your Expertise with Laura Robinson of Worditude
Manage episode 408704190 series 2986322
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This week on The Wholehearted Business Show I’m chatting with the wonderful Laura Robinson of Worditude.
Laura is an online marketing mentor and experienced digital copywriter. Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs. She’s taught thousands of people around the world, through the copywriting training she created for international business organisations including Female Entrepreneur Association, Enterprise Nation, and Membership Academy.
She is also the author of the Comfy Business Playbook, and the creator of the Comfy Business Newsletter for people who want a business that flexes around their other life challenges, priorities, and adventures.
She champions a Suit Yourself First approach to marketing, where decisions are based on what the business owner wants, rather than guessing the preferences of a hypothetical ideal client.
I’ve known Laura online for a few years now and this was the first time we’ve been able to chat. I know you’re going to love this conversation!
Tune in to learn:
- What ‘Humble Mumbling’ is and why it affects a lot of coaches
- How to start owning your expertise as a coach
- Tips for writing better copy
- How to overcome the fear of over promising
- Ideas for handling online hecklers
Check out the blog post that accompanies this episode.
Laura’s links:
Other links mentioned in this episode:
Laura Robinson’s links:
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