Doug Powell - The Value of Design for Business : Part 1

The Wicked Podcast

For our 100th episode, we have a special treat.
I talk to Doug Powell, whom I met 4 years ago at a conference and who built IBM into a design-led company by creating 3,000 design-based roles in the company. A true design veteran.
The conversation feels timely, as the value of design in business is still often underrated despite hard evidence, that design elevates every company that commits to it.
This conversation comes in two episode parts. This is part 1.
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Music: 'Inspired' by Kevin MacLeod Song: https://incompetech.filmmusic.io/song/3918-inspired License: http://creativecommons.org/licenses/by/4.0/

Sponsor: Zencastr : http://www.zencastr.com Get 40% off the first 3 months for unlimited audio and HD video recordings Code: wickedpodcast
'The Wicked Company' book on Amazon Associate Link: https://lnkd.in/dk34h-_s
The Wicked Podcast: Support us on Patreon: https://www.patreon.com/thewickedpodcast
The Wicked Company website: https:www.thewickedcompany.com
Music: 'Inspired' by Kevin MacLeod Song: https://incompetech.filmmusic.io/song/3918-inspired License: http://creativecommons.org/licenses/by/4.0/