))
Pain Points Over Personas and B2B Community Building at Sales Hacker
Manage episode 367844153 series 3409698
Content provided by Axios HQ. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Axios HQ or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It’s time to focus on pain points first.
Stop getting hung up on the nuances of your personas and focus on the problems you’re solving for them. Marciela Ross, Head of Content, Sales Hacker at Outreach, believes that content needs to address pain points in order for it to be effective and engage a community.
As a part of Outreach, Sales Hacker has become a vital online community platform for salespeople to discuss their day-to-day challenges and share advice. With extensive experience in community building, Marciela shares her top tips for how to build brand awareness, all while helping community members overcome their challenges. This includes discussing with your product or service developers about how they identify customer pain points and the types of customer pain points.
Learn how to prioritize pain points, build a community, and get some insight from the flock in the episode below.
59 episodes
Share
