Ep 74 Andrea Nordgren | Story, Drive, & Creativity

The Work Ethic

Andrea is a Director, Producer, Creative Director, & an activist

She started her career with a degree in psychology and worked as a substance abuse counselor in New York and Chicago in several treatment centers, methadone clinics, and public health departments before heading into advertising and media.

She is now an independent director and producer focused on commercial and branded content with a specialty in documentary-style storytelling for a variety of industries, causes, and brands that she serves through her production company, Heroine Films

With her deep experience in healthcare, education, financial services, behavior-change campaigns, and purpose-driven brands, she really shines when telling stories around courage, compassion, inspiring acts, and people who are generally just badass. In our conversation she makes her commitment to equity in the industry clear and drives it home with this profound observation: Women control 80% of consumer spending, yet don't feel advertisers understand them. Possibly because only 3% of advertising creative directors are women. With that reality in mind Andrea has been on The 3% Movement team as Executive Producer since 2013 and is also is a member of Alliance of Women Directors and Women in Media.

This was such an enjoyable conversation filled with wisdom and insight. If you like Andrea half as much as I did you will love this episode! -enjoy

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