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Sales & Marketing Guru to Cadburys & Home Shopping Channels Tony Camp - Lessons Learnt from the Big Brands!
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Wow! What a first episode! Some great content on what lessons can businesses learn from bigger brands such as Cadbury's to help sell and market their products? Why on earth did Cadbury's think recording a gorrila playing the drums was a good idea to generate sales? What was the Cadbury's workplace culture like and has this changed since the take-over by Kraft? Will this take-over impact the brand? What makes a great sales person on a home shopping channel & how do they sell the more unusual items! What are critical success factors that contribute to a successul product launch
Thank-you so much to Tony for his time. If you enjoyed the podcast please like and share! If you would like to be on the podcast and have great business insights to share get in touch at admin@workplaceevolution. Thank-you for listening! You can find out more about us at the following addresses: Website: www.workplaceevolution.co.uk Twiiter: https://twitter.com/workplaceevol Michael Costello's LinkedIn: https://www.linkedin.com/in/michaelcostellooccpsych1/ The Workplace Evolution podcast is brought to you by Workplace Evolution Ltd - The Natural Selection For Workplace Solutions! Michael Costello is the Managing Director of Workplace Evolution based in Lancaster, UK.
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