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EP56 | XOVERLAND – The Next Chapter – an Update from Clay and Rachelle Croft, and Content & Marketing Director, Evan DeHaven
Manage episode 380209153 series 3521709
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On this episode, host, Jimmy Lewis, sits down with XOVERLAND co-founders, Clay and Rachelle Croft, and XOVERLAND Content and Marketing Director, Evan DeHaven, to discuss everything happening that’s been happening behind the scenes at XOVERLAND and the new vision and direction for the company.
Clay and Rachelle discuss their original vision for their business and how that has evolved into the XOVERLAND brand. Evan shares the details of the XOVERLAND Network and the many new content areas featured there, including the all-new “Creator Series,” “Trail Talk,” and expansion of the masterclass-themed “X-Class.”
Clay and Rachelle also share the details of how their original “Overlander Film Fest” has now been re-branded as The XOVERLAND Film Fest, when they expect to host it, and how the film fest can serve as a gateway to having one’s work considered for the Creator Series.”
Finally, listen in as Clay Croft reads XOVERLAND’S complete brand “Manifesto,” and Evan, Clay, and Rachelle discuss the belief and values represented by the manifesto that everyone who works at XOVERLAND strives to realize in their own lives.
Read the full show notes here!
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