Why Your Business Needs Social Media Ads & How Much to Budget For It with Sohayb from Lash Launch #108

The Yegi Project

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Sohayb from LashLaunch is back on The Yegi Project! In this episode he shares his journey into lash industry marketing and offers invaluable tips for lash artists and entrepreneurs. Learn how to overcome the fear of starting your own business, price your services effectively, and prepare your social media for successful ad campaigns. Sohayb discusses goal setting, the advantages of working with a business coach, and reveals the top marketing mistakes lash artists make. Discover how to budget for marketing, stay updated with the latest trends, and receive Sohayb’s final words of encouragement for aspiring entrepreneurs.
Book mentioned: Outwitting the Devil by Napoleon Hill
Yegi is a young entrepreneur who has always been curious and hardworking. You can say she has always seen things out of the box and been able to creatively solve difficult problems. Her cool and collective spirit in life and business makes you want to be around her. She thrives on inspiring others and helps others see things from a positive point of view.
The Yegi Project, is the podcast for the young entrepreneur who may not know where to start, doesn’t have anyone to guide them in the right direction and may not have full support from others. This podcast is called The Yegi “Project” because although Yegi is happy with where she is now, she knows that she still has a lot to do to complete her mission and purpose in this world. She aims to use this podcast to work hard alongside all of you to grow to a point where she can make a lasting change in people’s lives and in the world.
If you would like to be a guest on a future episode of The Yegi Project, please email [e-mail]
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Disclaimer: This podcast or any other The Yegi Project episodes on this platform or other podcast streaming platforms is not legal business or tax advice. I make this content based on my own experience as a business owner and MBA for educational and entertainment purposes only. 🤎✨
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Podcast Audio & Video Edited by Elizabeth Hadjinian
https://www.instagram.com/eliz_edits
Lash industry, marketing tips, Sohayb, LashLaunch, entrepreneurial journey, pricing strategies, Instagram marketing, business goals, business coach, common mistakes, marketing budget, marketing trends, lash artist advice, business encouragement, social media preparation, starting a business

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Chapters

1. Meet LashLaunch’s Sohayb & How He Ended Up in Lash Industry Marketing (00:00:00)

2. How to Get Over the Fear of Starting Your Entrepreneurial Journey (00:08:20)

3. Why Price Doesn’t Matter in Marketing & How to Price Your Menu as a Lash Artist (00:10:22)

4. How to Prepare Your Instagram and Business Before You Start Buying Marketing Ads (00:12:51)

5. How Often Should You Check in On & Change Goals (00:22:17)

6. The Benefits of Working with a Coach in Business & Life (00:24:26)

7. Top Three Mistakes Lash Artists Make When it Comes to Marketing (00:31:50)

8. How Much Should You Budget for Marketing (00:35:39)

9. How to Stay Up to Date with Marketing Trends (00:38:17)