The5 with Michael Shepherd of The Shepherd Group

The5

Michael Shepherd, Managing Partner of The Shepherd Group, joins The5 to talk about Public Relations for Nonprofits. Public Relations often gets overlooked by nonprofits as they focus on their mission, but building awareness of the brand is critical for both mission and donations. Hear from Michael on critical points that a nonprofit should consider to grow the awareness of their nonprofit.

Financially savvy advisor to the C-suite with extensive experience in branding and corporate communications. Unique value proposition: The ability to increase enterprise value through alignment of comms strategy with business goals.
The increasing complexity of marketing communications has made it exceedingly difficult for internal marketing departments to stay on top of new and emerging platforms and technologies. Internal training programs can’t keep pace with the evolution of the marketing tech stack - particularly in the lower middle market. Second, More often than not, it’s not the core business of the company. People are dragged into areas that are not their core expertise.
Using research and data-informed insights, I develop strategy and content that supports targeted business outcomes. I work with clients to identify key success metrics up front and utilize post-launch analytics to track results and refine messaging throughout the life of the campaign. The end result is better ROI - and accountability.

The5 is a celebration of the work being done by nonprofit professionals, highlighting valuable tips and methods that nonprofits should be utilizing. The5 is aptly named as NMBL Strategies celebrates our 5 year anniversary. Host Eric Moraczewski leads guests on a journey of topics that are of deep importance to the guest and discusses how nonprofits and nonprofit leaders can benefit from the experience and expertise.