The5 with Tom Etling of ESP

The5

Tom Etling, Managing Partner of Etling Strategy Partners (ESP), joins The5 to talk about Brand Strategy Management. Tom talks about how a nonprofit can and should utilize their brand strategy to maximize their impact on the community.

ESP’s model is the product of more than 25 years of client-side and agency CEO, COO and CMO leadership and learnings from our team.

Prior to founding ESP, Tom Etling was Chief Strategy Officer for Paradigm and previously created the marketing advisory practice at Brown Smith Wallace (now Armanino). From 2015 to 2020, Tom served as Chief Executive Officer and Partner at Dovetail, a St. Louis-based brand communications agency. There, he led brand strategy, stakeholder engagement and issues management for clients in diverse industries such as: healthcare, higher education, consumer packaged goods, manufacturing, public sector, tourism and more.

Prior to joining Dovetail, Tom was Chief Executive Officer for St. Patrick Center, one of the country’s leading advocates for ending homelessness. Tom led the creation and implementation of a regional plan that balanced innovative solutions with long-term financial viability. In his other public role as Vice President of Marketing at Bi-State Development, Tom led marketing, revenue generation and customer experience for the organization’s core business units, including the Gateway Arch, Metro Transit and St. Louis Downtown Airport.

The5 is a celebration of the work being done by nonprofit professionals, highlighting valuable tips and methods that nonprofits should be utilizing. The5 is aptly named as NMBL Strategies celebrates our 5 year anniversary. Host Eric Moraczewski leads guests on a journey of topics that are of deep importance to the guest and discusses how nonprofits and nonprofit leaders can benefit from the experience and expertise.