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Episode 019 - What Is My Behavioral Motivation In This Scene? - Guest: Dr. Christine Perakslis
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Although the rate of convergence of psychology, sociology, business, and technology has been too slow for many stakeholders, the growing using of behavioral science for risk mitigation in sales and marketing is causing a collective sense of uneasiness. Dr. Christine Perakslis, of the Johnson & Wales MBA program, joins Fred and Howard to discuss her research the affect that it's having on our collective behavior in the digital realm.
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