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The Daily Profit Podcast - Ep 12
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In today's Daily Profit Podcast episode… Lukas Resheske (copywriting mentor) discusses the easiest way to write copy that sells for BUSINESS OWNERS who may… A) HATE — the idea of writing copy themselves. B) REALIZE - they need to at least KNOW what “good copy” looks like so when they hire people they don’t get ripped off. C) UNDERSTAND - that improving the response of your marketing is the FASTEST path to multiplying your business profits. MY FAVOURITE PART: Well, there was actually TWO parts that were joint “Favourites” in this call... One: Was when Lukas tells the story, of how learning copywriting, took him and his wife, (when his first app business failed) from living in ONE ROOM of shared 5 bed house with a $500 per month rent… living with some of the most REPUGNANT house mates you can imagine… To repeatedly closing… 5 figure deals… to consulting with big companies … to starting his own mentoring program... And now living in a beautiful place on Boulder, Colorado. And 2) Near the end of the call, as I was about to wrap up, even though Lukas had already shared loads of high level strategies on the call… He stopped the call to ask me if he could TEACH something ELSE that’ll help the listeners increase profitability of their offers LIVE on the call. So, of course I said YES. And he went on to talking about using the “Elon Musk” method of evaluating your offer, using what he calls FIRST PRINCIPLES. And… The 4 PILLARS of putting together a sales message that sells — (btw, the way Lukas explains this is VERY clear. If you include these 4 pillars in your next offer, even if you suck at writing, it’ll STILL sell… it makes it impossible to write a dud again. Ever.) On the flip side… if your message is missing one of these 4 pillars… doesn’t matter how good the copy is… it will fail! And lots more! Have a listen to the call - its MEGA VALUE PACKED.. and I GUARANTEE you… you will find it one of the best things you’ve ever listened to about copywriting. (Yes, that good!. And yes, its that well explained!) And pls remember to LIKE & SUBSCRIBE!
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