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In Conversation with Frédéric Fekkai
Manage episode 333872915 series 2909075
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Provence-born and Paris-trained, Frédéric Fekkai opened his groundbreaking namesake salon atop New York’s Bergdorf Goodman Department Store, creating the concept of beauty hospitality and revolutionising the industry standard for hair stylists.
Fekkai is now continuing his legacy with a new mission to create the cleanest, most sustainable haircare that delivers salon performance to every customer. His salon-grade, EWG-compliant formulas are all clean, vegan, silicone-free & cruelty free and feature naturally-derived, high-performance ingredients that are sourced sustainably.
Fekkai tells Tom Shearsmith, News Editor and Senior Writer, about his early career, why he bought his brand back after originally selling it to P&G, the sustainability credentials of his products, innovations that are taking place behind-the-scenes at the brand and how those in the UK can take better care of their hair.
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