Ep 068 Video and Vintage Cakes

Theory of Content

Welcome back to Theory of Content! Rebecca Swanner joins Joshua Unseth once again this week. The two are here to answer some of the many questions you listeners submitted over the weeks about all your SEO and content inquiries.

The pair begin the episode with a debate on who the best TOC host is/has been, and they’re really all competing for second place because we already know Amber is #1. Joshua discusses the new phenomenon that is the Clubhouse app. He explains how it might be useful for the Theory of Content community, but he just can’t see himself putting it together. Rebecca lets listeners in on her experience with the Gamestop stock world, and assures everyone that she did not get scathed too badly.

Rebecca’s love of vintage cakes takes the hosts into a conversation about social media usage for businesses. Joshua explains how businesses don’t need to be present on every social media platform, only the ones that fit their needs. Rebecca adds on about how it is hard for lifestyle brands to establish themselves amongst more niche content on social media sites.

Starting with the listener questions, Rebecca and Joshua answer a question about making Youtube videos for blogs. Joshua reminds listeners that he has not forgotten about the promise he made to make a whole episode on Youtube content. However, in the meantime, he gives a few tips on how to push into the Youtube sphere. First, he suggests assessing your content and seeing whether it fits a video platform (DIYs and teaching content are especially great). Next, he suggests just giving it a go if your content is not deemed potentially controversial.

The next question gives Rebecca her time to shine. To answer the question, about core web vitals and how they can lead to poor scores, Rebecca has to explain a few things first. She defines the largest contentful paint as the amount of time it takes a user to see the largest content on the first screen load of a site. Next, she defines first input delay as the amount of time it takes a user to interact with a site. Easy ways to improve these two core web vitals are to optimize images and use her suggested programs to up site speed. However, the last core web vital is the trickiest to fix. Cumulative layout shift (CLS) is when a site moves without user interaction. This is often due to issues with ads, and many of the solutions mean removing ads and therefore removing monetization. Rebecca hopes that there will be more information coming out soon on how to fix this issue, but in the meantime, she suggests focusing on optimizing the other two web vitals.

To finish off the episode, the hosts take a question about category pages. Joshua stresses that category pages should be unique and the same recipes should not be following into the same categories. This could make Google think you have duplicate pages when you really don’t. To prevent this issue, Rebecca suggests to not create a ton of categories right at the start of your blog. Instead, start with a few and as those become too saturated, create appropriate break off categories.

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