38 - Max Lucado

Think Eternity with Matt Brown

Today's special guest is Max Lucado. In just under two decades of writing, Max Lucado has accomplished more than most writers hope for in a lifetime. Most of his books have appeared on one or more best seller lists, including those published by the "New York Times," "USA Today," "Publishers Weekly," and the Christian Booksellers Association (CBA). Aside from hardcover books, Lucado's writings have also been published as children's books, videos, CD-ROMs, DVDs, music CDs, mass paperback booklets, apparel, giftware, bookmarks, calendars, study Bibles, workbooks, curricula, and plush products. In spring 2003, Hallmark/Dayspring Cards launched a new gift card line featuring excerpts from Lucado's writings--and has already sold more than one million cards.