How To Leverage Storytelling On Social Media With Caroline Langdon

Think Millions Podcast

In 2023, products or services no longer sell. Instead, it is the stories behind them that draw people in and allow them to connect with a brand on a much deeper level that drives conversions, loyalty, and revenue.
In today’s episode, we sit down with Caroline Langdon, a social media agency founder, and owner, to talk about the power of storytelling in creating social media content. We use real-life examples from the business world and Alexa’s past clients to show you exactly what storytelling on social media looks like and how you can leverage it in your business - even if you are just getting started.

Key parts of the conversation:

• [0:44] - Today’s Topic: Leverage Storytelling On Social Media With Caroline Langdon
• [2:34] - What is the first thing Caroline does after meeting with a client
• [5:42] - How Alexa used storytelling in one of her most successful campaigns
• [8:09] - The power of storytelling in AirBnB’s marketing
• [9:55] - Flipping an industry on its head with storytelling
• [11:38] - How to tell a story if you don’t have prior clients
• [12:51] - The one thing you need to keep in mind when creating content

Great quotes from the podcast:

• “To retain attention, you need to have interesting and thought-provoking content.” - Caroline
• “Stories connect us to emotions and shared experiences.” - Caroline
• “People want to see themselves as the hero of the story.” - Caroline
• “Tell the truth, but make it fascinating.” - Caroline
• “It is really important to know the audience that you want to speak to and the purpose of your message.” - Caroline
• “If you aren’t telling stories, you need to hire somebody if you don't have that ability.” - Alexa

Resources:

• For all of our episodes, you can visit: https://thynktankcoaching.com/podcast
• For comments or questions, email us at [e-mail]
• Alexa’s Instagram: https://www.instagram.com/dralexadagostino/
• Passion to CEO program: https://www.passiontoceo.com/