Why PR Is Important For Your Company Success
Manage episode 338155071 series 3321964
Description
In today’s podcast, PR expert Kimberly Brown is talking about the importance of Public Relations and how it has changed post-Covid. You will get to take learnings from her lifelong journey in the PR industry.
Key parts of the conversation
[00:40] Today’s topic “Public Relations”
[01:00] About Kimberly Brown
[04:15] Changes in the frontlines
[07:08] Why the world is going towards the contributor model post covid
[09:39] Finding the right PR person
[11:00] Cons of the digital world
[12:58] What kind of stories do people want
[15:00] Why PR is important
Great quotes from the podcast
- “Brands should always be ready to earn free publicity as well as pay-to-play opportunities that will open doors to their success.”
- “If you are recruiting a PR person and they tell you there is no need to produce content, they aren’t the right person.”
- “Never bring a PR person onboard who doesn't know how to build strategies.”
- “Anyone having a brand that is making a difference in the economy and addressing the pain points of people will continue to trend.
- “PR is all about building an authority whether its a personal or professional brand.”
- “PR helps customers trust your brand even more.”
- “People buy from people, not from companies.”
- “Building your personal credibility helps build credibility for your business.”
RESOURCES:
- For all of our episodes, you can visit: https://thynktankcoaching.com/podcast
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- For comments or questions, email us at support@thynkconsultinggroup.com
- Free Speak For Profit on All The Right Stages Masterclass http://bit.ly/speakforprofitclass
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