Three Oregon movie theaters compare notes

Think Out Loud

A recent article in the Wall Street Journal shows that movie ticket sales are still lagging behind from prepandemic numbers. At the same time, one in three TikTok users say the app drove them to watch a movie in theaters, according to marketing research from the company. What has pandemic recovery looked like for Oregon theaters? Did Barbenheimer save some cinemas? To answer these questions and more we’ll hear from three different theaters. Loretta Miles is the owner of Salem Cinema in Salem. Rachel Flesher is the district manager of special events and theaters for McMenamins. And Steve Herring is the CEO of Living Room Theaters. They all join us to discuss how the pandemic has changed movie going.