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The Modern CMO
Manage episode 258985094 series 2632562
Content provided by Think with Google / Gimlet Creative. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Think with Google / Gimlet Creative or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It’s not easy being CMO, especially today. The Chief Marketer consistently has the shortest tenure on the C-Suite and navigates an ever increasing list of responsibilities as new technology develops. But CMOs have a unique opportunity precisely because of where they stand between customers and the corporation. They can help lead the C-Suite towards a common set of goals that impact growth and the bottom line.
In this episode, CMOs from Levis Strauss & Company, Hilton, and Foot Locker share what it means to be a “modern CMO”, and how to elevate the role as a true business leader. We’ll also hear findings from a study by Google and Deloitte that explores how Fortune 1000 corporate board members perceive CMOs.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
6 episodes
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Manage episode 258985094 series 2632562
Content provided by Think with Google / Gimlet Creative. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Think with Google / Gimlet Creative or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It’s not easy being CMO, especially today. The Chief Marketer consistently has the shortest tenure on the C-Suite and navigates an ever increasing list of responsibilities as new technology develops. But CMOs have a unique opportunity precisely because of where they stand between customers and the corporation. They can help lead the C-Suite towards a common set of goals that impact growth and the bottom line.
In this episode, CMOs from Levis Strauss & Company, Hilton, and Foot Locker share what it means to be a “modern CMO”, and how to elevate the role as a true business leader. We’ll also hear findings from a study by Google and Deloitte that explores how Fortune 1000 corporate board members perceive CMOs.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Similar to Think with Google Podcast
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
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1
Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Jerry Bell and Andrew Kalat
Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
…
continue reading
Discover a whole new take on Artificial Intelligence with Squirro's educational podcast! Join host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and their incredible impact on society, and y ...
…
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From smart phones to smart homes, the Android Police Podcast gives you exactly what you need from a tech podcast - no more, no less. Every week, each of our hosts curate topics to talk about. It could be tracking through your newsfeed or a passion project or two. We're centered on Android, but go far and wide, so if you're looking for good talk that won't waste your time, listen and subscribe.
…
continue reading
Material is a weekly discussion about the Google and Android universe. Your intrepid hosts try to answer the question, “What holds up the digital world?” The answer, so far, is that it’s Google all the way down. Hosted by Andy Ihnatko and Florence Ion.
…
continue reading
Tom Merritt and the team help you stay up to date with an independent, authoritative and trustworthy tech news briefing. Become a member at https://plus.acast.com/s/dtns. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
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