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People are turning to video in more ways and in more moments than ever before. The staggering amount of content available means people can do more with video than they’ve ever done: learn a new skill, get info straight from the source, connect with communities and creators, or just simply get stuff done. In this episode, we’ll learn why marketers should be paying attention to YouTube trends like “with me” videos, and what they can reveal about authentically connecting with viewers. We’ll also explore why advertising on video can help brands to drive discovery on a massive scale...that still feels personal.
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Manage episode 257073869 series 2632562
Content provided by Think with Google / Gimlet Creative. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Think with Google / Gimlet Creative or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
People are turning to video in more ways and in more moments than ever before. The staggering amount of content available means people can do more with video than they’ve ever done: learn a new skill, get info straight from the source, connect with communities and creators, or just simply get stuff done. In this episode, we’ll learn why marketers should be paying attention to YouTube trends like “with me” videos, and what they can reveal about authentically connecting with viewers. We’ll also explore why advertising on video can help brands to drive discovery on a massive scale...that still feels personal.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
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