Episode 49: Booking Freight Like Booking a Flight with Justin Lu
Manage episode 429016474 series 3485424
In this exciting episode of the ThinkFreight Podcast, we reconnect with Justin Lu, the founder of Truckpedia, formerly known as EzPapel. If you missed our initial conversation in Episode #3, make sure to catch up on Justin’s incredible journey of scaling his father’s trucking company from $1M to $20M in just three years.
This time around, we dive into the fascinating changes at Truckpedia and explore the strategic rebranding that propelled the company to new heights.
Our discussion kicks off with the rationale behind Truckpedia’s recent branding transformation. Justin shares insightful perspectives on what drove these changes and how they align with the company’s mission to simplify and enhance the trucking industry.
We also explore the competitive landscape for trucking companies, offering valuable strategies and prospecting ideas to help them compete effectively with larger carrier groups.
Justin passionately articulates his goals for Truckpedia, emphasizing the need for a streamlined booking process in the trucking sector. Drawing parallels with the airline industry, he envisions a future where booking a truck is as effortless as booking a flight.
Truckpedia’s innovative platform allows trucking companies to instantly share their capacity and rates, revolutionizing how freight is booked.
=================================================================
📍Massive thanks to our sponsor:
⚫️ Salesdash CRM is built specifically for freight brokers & 3PLs. Organize your sales outreach, notes, follow-ups, and lane profiles for your shippers and carriers. All for an affordable price. Try Salesdash free for 14 days with no credit card required.
=================================================================
🌎 Find Justin Lu and Truckpedia online:
Justin Lu LinkedIn
Truckpedia LinkedIn
Truckpedia Website
=================================================================
🔗 Our Social Links:
Newsletter
LinkedIn
Twitter/X
Instagram
YouTube
54 episodes