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Interview with Bill Durrant, Author of "Digital Stone Age"
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In this episode, we talk with Bill Durrant, Founder and President of Exverus Media, an award-winning media agency based in Los Angeles. He has over fifteen years of experience helping some of the world’s largest and most compelling brands through a combination of incisive media strategy and creativity in media. Bill’s mission is to help marketers and brands develop the most effective advertising. A Harvard Business School alum, Bill has worked at 20th Century Fox Australia, OMD and ZenithOptimedia. He has won numerous industry awards including recognition from Cannes, the Creative Media Awards, the Webbys and the Clios. Recent awards include a MediaPost OMMA Award for Interactive Creative for the “How Do You Adventure?” campaign with CLIF Bar, and the YouTube Ad of the Year in 2018, with brand Bonobos and creative agency Observatory, for #EvolvetheDefinition. Exverus won Adweek’s Media Plan of the Year in 2018, was named one of Adweek’s Fastest Growing Agencies in the world in 2019 and 2020, and was named one of Ad Age’s Small Agencies of the Year for 2020. Bill is also the author of ‘Digital Stone Age: How the World's Most Successful Advertisers UseTraditional Thinking and Innovation to Drive Growth.’
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