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The Team Behind Sweet Gwendoline French Gin πΈπ Intersection of Fetish & Fashion
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π’I talkποΈwith Sarah Feeney, Partner and Brand Developer, Kevin Beyer, Partner and Director of Marketing, and Founder and CEO Larry McGearty who soft-launched Sweet Gwendoline French GinπΈin NYC in November 2021.π· π π β¨ ππ π₯ π
The Brand - $39.99 Sweet Gwendoline French GinπΈ
is sourced and distilled in the South of France and bottled in New Orleans. It is infused with botanicals πΏπͺ΄juniper, angelica seed, coriander, cardamom, sweet orange, πlemon,π lime, and finished with French white wine.
With a plethora of experience on the beverage alcohol side, this team was destined to create a unique and special brand. When you combine all their creative talents into one brand, you have a formula that's written for success.
They worked on brands from Suppliers such as Proximo, Casa Lumbre, Campari Group, and William Grant and Sons. They were part of the team that created and launched Sailor Jerry worldwide as well as worked on the global expansion of Hendrick's Gin.
The Intersection of Fashion and Fetish!
The brand design is influenced by John Willey, a mid-century fetish illustrator known for creating the "Sweet Gwendoline" character, blending fetish and fashion. Willie founded Bizarre Magazine post-World War II, merging fashion and fetish, aligning with the gin's branding. His glamorous style depicted women in high heels, long gloves, sashes, and corsets.
Why a French Gin?
John Willey magazine showcases various erotic stories in which you can find various scenes within the bottle, so you have to find and buy them all! :) The best part is you have to look through the peephole on the back label to discover them!
Where to Purchase it?
Online in 32 states on their website and distribution in 19 States. They be branching out from NYC, Chicago, Las Vegas, and LA to Austin, Atlanta, etc... even in the UK!
Another partner on the brand is Dita Von Teese "Queen of Burlesque"
Has A Las Vegas Show at the Horseshoe Bringing back Old School Vegas
https://www.instagram.com/ditavonteese/
I loved sitting down with these amazing innovators and hearing about each of their journeys but the most rewarding piece for me is when Larry comments at the end of the podcast about how he learned a lot about his Sweet Gwendoline cohorts and that means a lot.
Congratulations on winning Gold in the 2024 San Francisco World Spirits Competition!! π ππΎ
Sweet Gwendoline Gin
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Chapters
1. The Team Behind Sweet Gwendoline French Gin πΈπ Intersection of Fetish & Fashion (00:00:00)
2. Welcome and Intro (00:00:19)
3. Blindfolded Tasting (00:02:28)
4. Where the Gin Distributed (00:13:03)
5. Sarah's experience with the Brand and How She Joined the Team (00:19:36)
6. Average Shelf Price (00:27:16)
7. Larry's Personal Journey (00:28:05)
8. Kevin's Personal Journey (00:34:27)
9. Sarah's Personal Journey (00:43:58)
10. Larry's Mentors (00:52:32)
11. Kevin's Mentors (01:02:01)
12. Sarah's Mentors (01:05:49)
13. Larry's Resources (01:08:33)
14. Kevin's Resources (01:12:13)
15. Sarah's Resources (01:14:48)
16. Pain Points (01:17:43)
17. Outlook for 2024 (01:23:27)
18. Larry's Interests Outside of Work (01:30:27)
19. Kevin's Interests Outside of Work (01:31:17)
20. Sarah's Interests Outside of Work (01:32:17)
21. Produced by Fedora J Productions (01:35:53)
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