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Uncover the Secrets of eCommerce Success from Speakeasy Co-Founders!
Manage episode 436918840 series 3438245
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Welcome to Thirsty Thursdays @3PM EST! π
π’I talkποΈwith Michael Bowen, Co-founder and COO, and Josh Jacobs, Co-founder and CEO of the Speakeasy Company.ππ· π π β¨ π π₯ π
Watch On YouTube!
https://youtu.be/fJTmh_o8YJU
We discuss their journey in the alcohol industry and the evolution of their business model. They started with a craft cocktail subscription box and later pivoted to a platform that empowers brands to sell their products online as well as a direct-to-consumer e-commerce platform for specialty and high-end spirits.
Their key competency is to create unique experiences for consumers.
The company focuses on premium spirits but works with various brands large and small in and out of the industry. Despite the challenges and risks involved, both founders are grateful for the decision to go all-in and enjoy the journey.
Their current model empowers brands with additional consumer access to their products which in turn, provides data, a crucial component to brand owners in a new channel. They control the fulfillment process and warehousing. They also work with distributor partners in the market.
They tell us about the motivation behind starting their own business and the challenges they faced in the alcohol industry. We explore the process of building a prototype and getting feedback and how crucial that is when pivoting and evolving to find the unique need in the market.
They also highlight the importance of mentors and the support they received from Goat Rodeo Capital https://www.goatrodeocapital.com/. They emphasize the value of building a network of resources and collaborating with peers in the industry as well as building their Speakeasy Community.
Finally, they share their passions outside of work and the importance of spreading the word and educating others about their business.
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Chapters
1. Uncover the Secrets of eCommerce Success from Speakeasy Co-Founders! (00:00:00)
2. Welcome (00:00:15)
3. Where They are Calling in From (00:01:12)
4. How it all Began (00:03:26)
85 episodes
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