Speak to the Elephant, Not the Rider

This Is Concrete

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3y ago 25:24

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Ali Mirza is a top entrepreneur, advisor, strategist, author, and the Founder and CEO of Rose Garden Consulting. Ali started his career by selling insurance door to door before pivoting to the financial services, SaaS, marketing, and tech industries. He’s since been voted one of the top 10 revenue experts by Business Insider. With Rose Garden Consulting, Ali helps companies scale their sales with a creative, innovative, and team-first approach.

In this episode…

No one is born a salesperson. Sales skills aren’t necessarily innate; instead, they’re developed over time as you learn to effectively communicate values and benefits to consumers. Working with different businesses requires different sales strategies, but how do you develop these strategies? When you are working with various consumers, how do you market your proposal and close the deal?

On this episode of This is Concrete, Chad Gill is joined by Ali Mirza, Founder and CEO of Rose Garden Consulting, to talk about building strategy and creating revenue from existing clients and prospects. Using the Elephant and the Rider analogy, Ali discusses leveraging the decision-making of the unconscious mind to close the deal. Stay tuned.

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