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256 Unconventional Wisdom is Product Management
Manage episode 268809485 series 68555
William Trump, Consumer Behavior Consultant at Swiss Re, discusses how applying behavioral science when developing insurance products can help organizations understand what drives consumer behavior and motives them to buy. Get the latest updates from the show at www.thisisproductmanagement.com.
310 episodes
Manage episode 268809485 series 68555
William Trump, Consumer Behavior Consultant at Swiss Re, discusses how applying behavioral science when developing insurance products can help organizations understand what drives consumer behavior and motives them to buy. Get the latest updates from the show at www.thisisproductmanagement.com.
310 episodes
All episodes
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