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Encore Episode: How to Find Your Ideal Price Point

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Manage episode 426714240 series 3460013
Content provided by JAR Audio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JAR Audio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do you nail the perfect price for your product? Just ask Mark Stiving, Chief Pricing Educator of Impact Pricing, who will share insights on pricing strategies. He’ll explain how understanding your business strategy and customer decision-making process can help you value your products and how to find out how much your customer is willing to pay.

In this episode you’ll hear:

(02:05) How figuring out your business strategy will influence your pricing.

(03:00) How to find out how much your customer is willing to pay.

(04:52) Should you start selling your products or services at a higher price point?

(06:05) The benefits of a subscription model and how to build one.

(07:50) How understanding the customer decision process can help you set prices.

  continue reading

83 episodes

Artwork
iconShare
 
Manage episode 426714240 series 3460013
Content provided by JAR Audio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JAR Audio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do you nail the perfect price for your product? Just ask Mark Stiving, Chief Pricing Educator of Impact Pricing, who will share insights on pricing strategies. He’ll explain how understanding your business strategy and customer decision-making process can help you value your products and how to find out how much your customer is willing to pay.

In this episode you’ll hear:

(02:05) How figuring out your business strategy will influence your pricing.

(03:00) How to find out how much your customer is willing to pay.

(04:52) Should you start selling your products or services at a higher price point?

(06:05) The benefits of a subscription model and how to build one.

(07:50) How understanding the customer decision process can help you set prices.

  continue reading

83 episodes

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