How Influencer Marketing Can Help You Grow Your Business

This Is Small Business

Ever wondered how to make influencer marketing a game-changer for your small business? Just ask Brittany Hennessy, the bestselling author of "INFLUENCER: Building Your Personal Brand In The Age of Social Media." Brittany reveals how small businesses can leverage the power of influencers to enhance their brand, reach new audiences, and drive sales. Whether you're new to the influencer marketing scene or looking to refine your approach, Brittany's insights can help you navigate the ever-evolving world of influencer marketing.

Discover strategies for working with influencers, from understanding the different types of influencer marketing to finding a good match for your brand and maximizing conversions.

In this episode, you’ll learn:

(2:07) How starting a blog launched Brittany into the world of influencer marketing and led to her first brand trip.

(4:05) Three powerful ways to boost your brand through influencer marketing: content creation, community engagement, and driving conversions.

(6:25) How you can make influencer marketing work for your small business if you’re on a tight budget.

(7:49) Why picking the right influencer that aligns with your brand and goals is crucial for a successful campaign.

(9:10) Practical tips on how to find the perfect influencer that could take your business to the next level.

(10:53) How to reach out to influencers in a way that’ll make them excited to collaborate with you and build valuable partnerships.