How Looking Back Can Lead to Forward-Thinking Business Ideas

This Is Small Business

Want to learn how to turn your cultural heritage into a successful business idea? Just ask Conchita Pleasant, the founder and CEO of Nefertiti's Secrets, who looked at Ancient Egyptian remedies to create a hair care line. Conchita opens up about the struggles of battling breast cancer and how it led her to start her business.

Learn how to conduct effective market research through direct feedback, the importance of pivoting, and how to turn obstacles into opportunities and empower yourself and others along the way.

In this episode, you’ll hear:

(01:22) How Conchita’s breast cancer diagnosis became a turning point in her entrepreneurial journey.

(05:10) How Conchita utilized feedback to improve her formula.

(07:15) How Conchita started to mass produce her product.

(09:04) How Conchita’s brand aims to uplift customers and the significance of history to her and her customers.

(11:14) How you can replicate Conchita’s success by drawing inspiration from your past.