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Why Public Relations Matter

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Manage episode 408906149 series 3460013
Content provided by JAR Audio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JAR Audio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Accidents happen, we make missteps, sometimes our brands are tarnished. So how do we prepare for the inevitable and mitigate impact? Indya ‘Icy’ Wright, the Founder and CEO of Artiste House, a PR firm that prioritizes diversity, inclusivity, and representation, has some answers.

According to Wright, “all we can do is try to minimize the results of what happened, rectify it, and if things go well, move forward.”

In this episode you’ll hear:

(02:35) How do you figure out what your story is?

(05:22) How do you determine which issues to take a stance on publicly?

(07:52) You never know when a crisis will strike, how do you prepare?

(08:27) After a crisis, how do you deal with the potential loss of business?

  continue reading

74 episodes

Artwork

Why Public Relations Matter

This Is Small Business

14 subscribers

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Manage episode 408906149 series 3460013
Content provided by JAR Audio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JAR Audio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Accidents happen, we make missteps, sometimes our brands are tarnished. So how do we prepare for the inevitable and mitigate impact? Indya ‘Icy’ Wright, the Founder and CEO of Artiste House, a PR firm that prioritizes diversity, inclusivity, and representation, has some answers.

According to Wright, “all we can do is try to minimize the results of what happened, rectify it, and if things go well, move forward.”

In this episode you’ll hear:

(02:35) How do you figure out what your story is?

(05:22) How do you determine which issues to take a stance on publicly?

(07:52) You never know when a crisis will strike, how do you prepare?

(08:27) After a crisis, how do you deal with the potential loss of business?

  continue reading

74 episodes

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