Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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Content provided by Kimberly Rhodes and Annie Roche. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kimberly Rhodes and Annie Roche or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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206: Finding Your Special Sauce
Manage episode 289412738 series 1321782
Content provided by Kimberly Rhodes and Annie Roche. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kimberly Rhodes and Annie Roche or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
McDonald's may have coined the term "special sauce" but we all have something unique that sets us apart from our competitors. Do you know what yours is? In this week's episode of the This Week In Weddings podcast, we're chatting with a wedding industry copywriter about the importance of identifying and promoting your unique brand position as well as how to figure out what yours is in case you're not quite sure.
About our guest:
Taylor de la Fuente is an award-winning writer, champion for inclusive language and the owner of Lemon Tree Editorial. As a website copywriter serving the wedding industry, Taylor writes authentic and inclusive web copy for wedding pros who want to sell their services while they sleep. Before starting Lemon Tree Editorial, she worked in journalism, SEO and marketing.
In this episode, listeners will hear about:
- Taylor's background in copywriting and what she does in the wedding industry
- What "special sauce" means when it comes to being a wedding industry entrepreneur
- How to find your special sauce through your peers and past clients
- Once you determine your special sauce, where on your website that should live
- The importance of having confidence to turn away potential clients
Want to connect with Taylor?
- Online: www.lteditorial.com
- Instagram: @lteditorial
231 episodes
Share
Manage episode 289412738 series 1321782
Content provided by Kimberly Rhodes and Annie Roche. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kimberly Rhodes and Annie Roche or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
McDonald's may have coined the term "special sauce" but we all have something unique that sets us apart from our competitors. Do you know what yours is? In this week's episode of the This Week In Weddings podcast, we're chatting with a wedding industry copywriter about the importance of identifying and promoting your unique brand position as well as how to figure out what yours is in case you're not quite sure.
About our guest:
Taylor de la Fuente is an award-winning writer, champion for inclusive language and the owner of Lemon Tree Editorial. As a website copywriter serving the wedding industry, Taylor writes authentic and inclusive web copy for wedding pros who want to sell their services while they sleep. Before starting Lemon Tree Editorial, she worked in journalism, SEO and marketing.
In this episode, listeners will hear about:
- Taylor's background in copywriting and what she does in the wedding industry
- What "special sauce" means when it comes to being a wedding industry entrepreneur
- How to find your special sauce through your peers and past clients
- Once you determine your special sauce, where on your website that should live
- The importance of having confidence to turn away potential clients
Want to connect with Taylor?
- Online: www.lteditorial.com
- Instagram: @lteditorial
231 episodes
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Similar to This Week in Weddings
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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…
continue reading
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