Episode 17: Protecting Your Brand

This Week in Weddings

Featuring attorney Betsy Butwin of Bernick Lifson, this episode of This Week in Weddings explores the various types intellectual property (such as a trademarks, service marks, copyrights, patents, and trade secrets), and the importance of implementing them in your business.

About our guest:

Betsy Butwin is an experienced Minnesota intellectual property attorney with Bernick Lifson. She works with business and corporate clients in the wedding and event, music, scientific, technology, marketing, branding, arts, literary and additional creative industries.She helps entrepreneurs launch their businesses, draft and negotiate contracts, and protect, manage, and license their intellectual property. Betsy really enjoys her many opportunities for public speaking on legal topics to various creative communities as well as the legal community.

Prior to moving back home to Minneapolis to practice law, she worked for record labels in New York City, including Atlantic Recording Corporation and E1 Music (formerly, Koch Records) and clerked for a large music industry law firm in Los Angeles.

In her spare time, Betsy enjoys spending time with her family and friends, exploring the Twin Cities ever-evolving restaurant scene, and seeing live music.

In this episode, listeners will hear about:

• The five types of intellectual property
• Why protecting your intellectual property is important for an established business
• The process of applying for a trademark or service mark
• The importance of monitoring and defending your intellectual property
• Securing a trademark or service mark before you're ready to use the mark
• Renewing a mark

Want to connect with Betsy?

Instagram @bernicklifson_ip / Facebook: Bernick Lifson / Website: http://www.bernicklifson.com/ / Email: [e-mail] / Phone: [phone]