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#13 - Marketing, marketing, marketing!
Manage episode 177779966 series 1354540
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In this episode, Starfish co-founder Beth Awalt and friend of Starfish Dr. Allison Poss of Girls With Ideas discuss marketing - specifically how to connect marketing to your business skills, the GOAT method (Goals, Objectives, Actions, and Tasks), the Agile method of management, and how to provide value to your social media posts -- among much, much more.
Marketing courses and resources:
- Small Business Development Centers - here is a link to find an office near you. You can meet with them to get free marketing advice and talk to experts about any subject.
https://www.sba.gov/tools/local-assistance/sbdc
- Skillshare: https://www.skillshare.com/
- Gary Vee is a great person to follow for marketing ideas and content. Go to his website and search any topic! https://www.garyvaynerchuk.com
- 500 Startups Marketing Hell Week Videos - lots of great content fro experts. Here is the link to a past one. Allison's favorite video is 'One Metric That Matters': http://www.growth.500.co/previous-marketing-hell-week
- Sculpt: http://wearesculpt.com/
- Nicholas Kristof article mentioned: http://www.nytimes.com/2007/05/10/opinion/10kristof.html
Opportunities to research in your area re: entrepreneurship:
- InnovateHER
- Accelerator programs
Ideas for Blog Content:
- Answer The Public - http://answerthepublic.com/
- Uber Suggest https://ubersuggest.io/
- SEM Rush https://www.semrush.com/
Web and social media tools:
- Add a pop-up for people to sign up for your newsletter with Privy: https://privy.com/
- Buffer to schedule posts: buffer.com
- Hootsuite: www.hootsuite.com
Project management tools:
- Asana: https://asana.com/
- Trello: https://trello.com/
More about Starfish:
- An Evening for the Stars, April 29: http://www.501auctions.com/starfishchange - or register at this link to bid virtually!
- Podcast Facebook group: https://www.facebook.com/groups/thoughtsfromastarfish/
- Starfish Facebook: https://www.facebook.com/thestarfishchange
- Starfish Instagram: www.instagram.com/starfishchange
- Starfish website: www.thestarfishchange.org
- Donate a book to our students: https://smile.amazon.com/gp/registry/wishlist/2IN9SGUH3ODKW/ref=cm_wl_list_o_1
- Visit Starfish this summer: http://www.thestarfishchange.org/volunteerintern
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