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Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think!
Manage episode 435488893 series 1175602
Do you ever feel like the wrong people are buying from you?
Many of my students come to me with a vision of their dream customer.
The problem?
The only people buying their Jewelry are outside their target demographic.
And worse - this misalignment results in low sales.
These students don’t understand why their marketing seems to be attracting the wrong people.
In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales.
In this episode, I cover:
[0:00] Latest News and Announcements
[5:32] Identifying your ideal client
[14:10] Why most Jewelry lines repel your dream client - and which attract them
[18:16] Aligning your brand’s story & messaging to your ideal customer
[21:27] The social media strategies that discourage engagement - and what to do instead
[26:04] Picking photography models that resonate with your dream customer
[29:05] Email marketing strategies that nurture email leads to conversion
Here are the resources mentioned in the show:
Jewelry Brand Makeover Bootcamp (September 3-6, 2024)
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
Follow us on Tik Tok:
246 episodes
Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think!
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Manage episode 435488893 series 1175602
Do you ever feel like the wrong people are buying from you?
Many of my students come to me with a vision of their dream customer.
The problem?
The only people buying their Jewelry are outside their target demographic.
And worse - this misalignment results in low sales.
These students don’t understand why their marketing seems to be attracting the wrong people.
In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales.
In this episode, I cover:
[0:00] Latest News and Announcements
[5:32] Identifying your ideal client
[14:10] Why most Jewelry lines repel your dream client - and which attract them
[18:16] Aligning your brand’s story & messaging to your ideal customer
[21:27] The social media strategies that discourage engagement - and what to do instead
[26:04] Picking photography models that resonate with your dream customer
[29:05] Email marketing strategies that nurture email leads to conversion
Here are the resources mentioned in the show:
Jewelry Brand Makeover Bootcamp (September 3-6, 2024)
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
Follow us on Tik Tok:
246 episodes
All episodes
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