The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Content provided by Tracy Matthews. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tracy Matthews or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think!
Manage episode 435488893 series 1175602
Content provided by Tracy Matthews. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tracy Matthews or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do you ever feel like the wrong people are buying from you?
Many of my students come to me with a vision of their dream customer.
The problem?
The only people buying their Jewelry are outside their target demographic.
And worse - this misalignment results in low sales.
These students don’t understand why their marketing seems to be attracting the wrong people.
In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales.
In this episode, I cover:
[0:00] Latest News and Announcements
[5:32] Identifying your ideal client
[14:10] Why most Jewelry lines repel your dream client - and which attract them
[18:16] Aligning your brand’s story & messaging to your ideal customer
[21:27] The social media strategies that discourage engagement - and what to do instead
[26:04] Picking photography models that resonate with your dream customer
[29:05] Email marketing strategies that nurture email leads to conversion
Here are the resources mentioned in the show:
Jewelry Brand Makeover Bootcamp (September 3-6, 2024)
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
Follow us on Tik Tok:
246 episodes
Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think!
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Share
Manage episode 435488893 series 1175602
Content provided by Tracy Matthews. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tracy Matthews or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do you ever feel like the wrong people are buying from you?
Many of my students come to me with a vision of their dream customer.
The problem?
The only people buying their Jewelry are outside their target demographic.
And worse - this misalignment results in low sales.
These students don’t understand why their marketing seems to be attracting the wrong people.
In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales.
In this episode, I cover:
[0:00] Latest News and Announcements
[5:32] Identifying your ideal client
[14:10] Why most Jewelry lines repel your dream client - and which attract them
[18:16] Aligning your brand’s story & messaging to your ideal customer
[21:27] The social media strategies that discourage engagement - and what to do instead
[26:04] Picking photography models that resonate with your dream customer
[29:05] Email marketing strategies that nurture email leads to conversion
Here are the resources mentioned in the show:
Jewelry Brand Makeover Bootcamp (September 3-6, 2024)
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
Follow us on Tik Tok:
246 episodes
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Similar to Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Let’s Drone Out is a light-hearted and chatty drone focused podcast. Recorded live and interactively every Thursday 8-9 pm UK time on YouTube, come join the interactive chat. Jack and his wife Tony, as well as the rest of the LDO crew are here to bring noobs and pros together. Tune in every Thursday at 8:00PM UK time for the latest on tech, events, news, interviews and a behind the scenes look into the hobby. LEGAL NOTICE: Any views expressed by any guests on this show are personal and may ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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