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Episode 15 - You Want "More Followers"? Drive for Engagement Over Vanity Numbers
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There isn't a single entrepreneur, marketer, or business owner who doesn't want "more". A larger audience, more Facebook page likes/fans, more Youtube subscribers, more newsletter subscriptions - it's valuable across the board...or is it?
A question posted in a Facebook groups asked how they [the individual posting] could get more Instagram followers. The reality is that getting more followers is like someone giving you their phone number to talk about selling them a house (if you're a real estate agent) yet that person never answer your phone calls and never returns the voice messages you've left them.
Would it make a difference if you had another 1,000 followers on Twitter if zero of those followers do not engage, do not see your posts? Engagement beats vanity numbers every time.
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