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21. Making Net Positive the New Norm, with Andrew Winston
Manage episode 345372578 series 3359431
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My guest this week is Andrew Winston, co-author of Net Positive (with Paul Polman) and a globally recognized expert on megatrends and how to build companies that thrive by serving the world.
- How net positive – which means thriving by solving the world’s problems, not causing them – is different from what came before
- What the outside-in perspective – including the science-based targets movement – means for business strategy
- What companies like Unilever, IKEA, Patagonia, Mars, Microsoft, Google, and Stripe are doing to earn their recognition as pioneers in net positive
- Why partnerships and shifting societal norms are the key to making progress towards net positive – and achieving the scale of solutions that we urgently need
- What examples we see of tipping points that are seeding the net positive movement – including in clean tech and sustainable finance
Key links
Andrew Winston (LinkedIn)
Andrew Winston (website)
Net Positive (website)
Net Positive (book)
It's Time (poem)
Thriving (book)
Wayne Visser (website)
Wayne Visser (LinkedIn)
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