Marketing Marketing Agencies with Roland Gurney

Through the Line with Andy Bargery

Does your agency look like every other agency? Are you part of the custard soup of marketing and creative services companies? Does your messaging focus on you being award-winning, or full-service agency, or that you work with your clients as partners for the long term? If so you have a problem and it's one of the reasons why brand side marketers find it so difficult to tell agencies apart. From the outside, you mostly look the same. Roland is a bit different. He runs an agency that helps other agencies to market themselves. How? Through clear strategy, differentiated positioning and great communications all built on top of some brave, strategic decision making. Think your agency strategy, positioning and messaging could do with a shot in the arm. Start here and pick up some great advice to get you thinking clearly.