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Marketing Marketing Agencies with Roland Gurney
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Manage episode 278715644 series 1061827
Content provided by Through the Line with Andy Bargery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Through the Line with Andy Bargery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Does your agency look like every other agency? Are you part of the custard soup of marketing and creative services companies? Does your messaging focus on you being award-winning, or full-service agency, or that you work with your clients as partners for the long term? If so you have a problem and it's one of the reasons why brand side marketers find it so difficult to tell agencies apart. From the outside, you mostly look the same. Roland is a bit different. He runs an agency that helps other agencies to market themselves. How? Through clear strategy, differentiated positioning and great communications all built on top of some brave, strategic decision making. Think your agency strategy, positioning and messaging could do with a shot in the arm. Start here and pick up some great advice to get you thinking clearly.
…
continue reading
78 episodes
MP3•Episode home
Manage episode 278715644 series 1061827
Content provided by Through the Line with Andy Bargery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Through the Line with Andy Bargery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Does your agency look like every other agency? Are you part of the custard soup of marketing and creative services companies? Does your messaging focus on you being award-winning, or full-service agency, or that you work with your clients as partners for the long term? If so you have a problem and it's one of the reasons why brand side marketers find it so difficult to tell agencies apart. From the outside, you mostly look the same. Roland is a bit different. He runs an agency that helps other agencies to market themselves. How? Through clear strategy, differentiated positioning and great communications all built on top of some brave, strategic decision making. Think your agency strategy, positioning and messaging could do with a shot in the arm. Start here and pick up some great advice to get you thinking clearly.
…
continue reading
78 episodes
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