We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
Content provided by Through the Line with Andy Bargery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Through the Line with Andy Bargery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Solving the Procurement Puzzle with Mike Lander
MP3•Episode home
Manage episode 257369601 series 1061827
Content provided by Through the Line with Andy Bargery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Through the Line with Andy Bargery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Business development is a constant challenge for marketing agencies. Most are on a constant hunt for new business and spend their time pitching to marketing directors, managers, heads of, CMOs etc. But in good old B2B marketing, we're forgetting about the other players in the decision-making unit. And the biggest players of all often sit in procurement. Particularly if you're selling to large brands. It's worthwhile spending a bit of time learning what makes procurement managers tick then, right? To find out how they negotiate, how should you engage them, what personality types you might find in procurement teams...and so on. I thought so and invited ex-procurement lead and now agency advisor MIke Lander, to join me on the show. My word does he share some value. If you want to learn how to better manage the challenges of selling to procurement pros, you're in the right place.
…
continue reading
78 episodes
MP3•Episode home
Manage episode 257369601 series 1061827
Content provided by Through the Line with Andy Bargery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Through the Line with Andy Bargery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Business development is a constant challenge for marketing agencies. Most are on a constant hunt for new business and spend their time pitching to marketing directors, managers, heads of, CMOs etc. But in good old B2B marketing, we're forgetting about the other players in the decision-making unit. And the biggest players of all often sit in procurement. Particularly if you're selling to large brands. It's worthwhile spending a bit of time learning what makes procurement managers tick then, right? To find out how they negotiate, how should you engage them, what personality types you might find in procurement teams...and so on. I thought so and invited ex-procurement lead and now agency advisor MIke Lander, to join me on the show. My word does he share some value. If you want to learn how to better manage the challenges of selling to procurement pros, you're in the right place.
…
continue reading
78 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.