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#13: Don't get Ghosted: Email Campaigns That Candidates Can't Ignore - with Vanessa Raath
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In this episode, Rhona is joined by Vanessa Raath, an expert talent sourcer. Vanessa challenges traditional email outreach methods and shares her approach to crafting email campaigns that resonate with candidates. She emphasizes the importance of personalization, doing research on candidates before reaching out, and thinking like a marketer. Vanessa also discusses the power of email metrics and how they can be used to refine and improve campaign performance.
๐ป Check out Vanessaโs Courses: https://academy.vanessaraath.com/
๐ฌ Newsletter: https://link.rhonapierce.com/YZEviw
๐ FREE Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC
//TIMESTAMPS:
00:00 INTRODUCTION
05:07 The Three Pillars of Talent Sourcing
09:43 Personalizing Email Outreach Beyond Job Descriptions
13:25 Using Authentic Content to Engage Candidates
17:14 Creative Ways to Stand Out in a Crowded Inbox
21:49 Common Mistakes in Email Outreach
23:06 Leveraging Data and Metrics to Improve Campaign Performance
26:46 Building Genuine Relationships with Potential Candidates
29:01 Advice for Recruiters Starting Email Campaigns
RECOMMENDED NEXT EPISODE
โ #12: The Unstoppable Power of a Recruiter's Brand, with Anna Morgan
****
๐ CONNECT WITH VANESSA
๐ผ LinkedIn: https://www.linkedin.com/in/vanessaraath/
๐ Website: https://www.vanessaraath.com/
๐ธ Instagram: https://www.instagram.com/van_raath/
๐น YouTube: https://www.youtube.com/@Van_Raath
๐ฆ Twitter: https://twitter.com/Van_Raath
๐ CONNECT WITH ME
๐ผ LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
๐ฆ Twitter: https://twitter.com/rhonab
๐ธ Instagram: https://www.instagram.com/rhonabpierce/
๐ต TikTok: https://www.tiktok.com/@rhonabpierce
๐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498
๐ข Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
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