))
Practical Applications of Sponsorship Research for Brands and Properties
Manage episode 359886743 series 2842405
Content provided by TicketManager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TicketManager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Bettina Cornwell, Head of the Department of Marketing, and the Philip H. Knight Chair and Professor of Marketing at the Lundquist College of Business at the University of Oregon shares findings from her research into how and why sponsorship works (or doesn’t). Among the insights discussed: authenticity is more important than fit and fans don’t quickly forget previous sponsors, so new partners must put in the work to overcome those long memories.
For more information on the TicketManager Partner Summit, click here.
81 episodes
Share
