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Productive Marketing | Simon Dell from Cemoh
Manage episode 407624669 series 3463597
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Ever reminisce about the paths you've taken, the songs you've headbanged to, or the smart pivots that saved your business bacon?
Simon Dell, Founder and CEO from Cemoh, pulls back the curtain on how the pandemic led to the innovative concept of fractional marketing services, transforming the digital marketing landscape and offering a lifeline to businesses in a time of need.
Cracking into the labor market's evolution, we navigate the currents from a talent war to a flood of job seekers and the rising tide of AI and automation. It's not just about the changing job roles; it's about the stories that get you hired, the relationships that keep you networked at events like our own beer lunch, and the art of standing out with authenticity.
We tackle the intricacies of customer communication, from the missed shots at building a database to the artistry of brands that keep their dialogue with customers anything but stale.
Rounding off, we tackle the meat and potatoes of scaling a business with the candor only hindsight can provide. It's a tale of growth, innovation, and the entrepreneurial spirit, looking beyond revenue to the heart of profitability.
We discuss maintaining that human touch amidst automation and, peering into the crystal ball, debate the irreplaceable value of human insight even as AI makes its mark.
So, strap in for a journey filled with rich insights, where we don't just talk shop—we talk growth, passion, and the power of a well-placed guitar riff!
Hear how some of Australasia's most interesting and successful people are utilising People, Technology and Processes to live a productive life.
For more information on Lee Stevens visit www.leestevens.co
Sponsored by workforcery.com
Chapters
1. Productive Marketing | Simon Dell from Cemoh (00:00:00)
2. Fractional Marketing With CMO (00:00:08)
3. Impact of AI on Labor Market (00:08:26)
4. Marketing Trends and Basic Strategies (00:16:50)
5. Networking Event Strategies and Tips (00:26:27)
6. Building Customer Relationships Through Communication (00:31:52)
7. Customer Engagement and Business Scaling (00:38:53)
8. Business Scaling Strategies and Challenges (00:45:38)
9. The Future of AI in Business (00:55:50)
37 episodes
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