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Marketing a Hospitality Business with Scott Wilson
Manage episode 373095770 series 3463597
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Have you ever found yourself intrigued by the development of marketing strategies throughout history?
In this insightful discussion, Hospitality Marketing Specialist, Scott Wilson offers his expert perspective on the contemporary marketing environment. We address significant topics such as the influence of the iPhone, the effectiveness of Google Ads, and the continued importance of long-form content in a rapidly shifting world with ever-shortening attention spans.
Additionally, we explore the avant-garde realm of marketing - AI technology. Our conversation covers how innovative tools like ChatGBT, Aftershoot, and Munch are augmenting efficiency within various enterprises. We dissect the subtleties of Facebook advertising and demystify understanding your market, revealing the strategic approaches that can fortify any business.
Whether you are an established entrepreneur or a budding marketing aficionado, we invite you to join us in an enriching exploration of digital marketing's secrets to successfully scaling your business. Do not miss this opportunity to gain invaluable insights from an industry veteran!
Hear how some of Australasia's most interesting and successful people are utilising People, Technology and Processes to live a productive life.
For more information on Lee Stevens visit www.leestevens.co
Sponsored by workforcery.com
Chapters
1. Marketing a Hospitality Business with Scott Wilson (00:00:00)
2. Digital Influence and Early Life Experiences (00:00:08)
3. Pursuing Goals and Adapting to Change (00:11:15)
4. Evolution of Marketing and Target Clients (00:19:36)
5. Effective Marketing Strategies for Businesses (00:31:23)
6. Discussion on AI Trends in Business (00:42:31)
7. Marketing Strategies and Business Intelligence (00:53:17)
8. Targeting and Advertising on Facebook (01:00:17)
37 episodes
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