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Reimaging Real Estate - With Ben Keehan from FISBO
Manage episode 431393241 series 3463597
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Ever wonder how technology and artificial intelligence are transforming the real estate market? This episode features Ben Keehan, a game-changing entrepreneur who's shaking up the real estate industry in New Zealand and Australia. Ben takes us through his journey from the photocopier sales floor to the forefront of property tech innovation with his groundbreaking company, FISBO. Skeptical at first, Ben dives into the challenges of becoming a licensed real estate salesperson and the indispensable role of prospecting in achieving success.
Tired of the traditional real estate model, Ben ventured into the tech world by experimenting with VR tours and integrating iStaging's VR technology into popular property listing sites. Despite facing hurdles in gaining widespread agent adoption, he managed to create a software add-on that evolved into a comprehensive brand supporting the private sale market in New Zealand. Discover how Ben's pivot to a tech-driven approach has provided valuable tools for both agents and sellers, improving cash flow and enhancing the property buying and selling experience.
Growing a tech startup in the real estate sector is no small feat. Hear from Ben as he shares his innovative marketing strategies, the constant battle for compliance with REA guidelines, and the flexibility of his platform to cater to varying seller needs. Whether it's DIY options or full-service support, Ben's vision includes bridging the gap between private sellers and real estate agents in a compliant and impactful way. Tune in to learn how the emotional aspects of selling property are managed and the significance of marketing and presentation in crafting successful real estate deals.
Hear how some of Australasia's most interesting and successful people are utilising People, Technology and Processes to live a productive life.
For more information on Lee Stevens visit www.leestevens.co
Sponsored by workforcery.com
Chapters
1. Reimaging Real Estate - With Ben Keehan from FISBO (00:00:00)
2. Disrupting Real Estate With Technology (00:00:08)
3. Revolutionizing Real Estate Technology for Agents (00:14:23)
4. Venturing Into Real Estate Technology (00:21:01)
5. Real Estate Technology Franchising Growth (00:27:11)
36 episodes
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