Ep 34 - Georgina speaks to Denise founder of Engrained maker of artisan granola and muesli šš¾ā»ļø
Manage episode 307174638 series 2942021
Denise started making granola and muesli for her family during the pandemic in 2020. She explains, āIt started out of pure necessity just for my own consumption and my familiesā consumption ā we love to eat granola and muesliā. After getting the thumbs up from her family she started to give her gourmet granola and muesli to a few friends and neighbours to see what they thought and thatās when it took off and Engrained was born. Denise says, āI did not set out to start a business at all but somehow it has turned into one and Iām the first one surprised to be honestā.
Denise says she wanted to make her granola and muesli recipes appealing because, āit was initially intended for my children and myself so it had to be something that I was happy to dig into every day and that I knew they would get excited about as wellā. The recipes also needed to be healthy and nourishing, ābecause I didnāt want to be running around preparing snacks all the time, so it sort of had to tick a few boxes but yes I definitely put a huge emphasis on the flavoursā. She wonāt be pushed into picking out her favourite flavour and with names like āTrĆØs chocolatā Granola, Carrot Halwa Granola and Almond Cinnamon Crunch Granola I donāt blame her! Sustainability is also very important to her, āI see small businesses are really the ones leading the change and really putting change in consumers handsā which is why you can get refills of her recipes at select refill shops (see www.engrained.co.uk for details). The interview was recorded on Wednesday 20th October at 12pm BST.
For more info š https://www.engrained.co.uk/š
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