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Does content marketing matter?

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Manage episode 194148420 series 1507692
Content provided by Brandon Breshears. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandon Breshears or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today’s episode I cover 3 experiences I have had when trying to build marketing campaigns with companies who had absolutely no social media presence or any content. What I found was that their cost for distribution of offers and cost per action was far higher than when I put the same offers out with established brands that had a following and content. If companies fail to build content and engage their audiences they will have a very hard time reaching new customers.
  continue reading

25 episodes

Artwork
iconShare
 
Manage episode 194148420 series 1507692
Content provided by Brandon Breshears. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandon Breshears or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today’s episode I cover 3 experiences I have had when trying to build marketing campaigns with companies who had absolutely no social media presence or any content. What I found was that their cost for distribution of offers and cost per action was far higher than when I put the same offers out with established brands that had a following and content. If companies fail to build content and engage their audiences they will have a very hard time reaching new customers.
  continue reading

25 episodes

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