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David Mattin (Trendwatching) on AI and core human needs
Manage episode 213126004 series 2364742
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Great innovation and design starts with core human needs and wants. In this fast-paced session TrendWatching's Global Head of Trends and Insights, David Mattin explores that truth with reference to one of 2018's most powerful, and most radical, emerging consumer trends. AI-fueled virtual entities – think chatbots, smart devices and more – are making the leap from transactional assistants to true companions that serve deep human needs for wellness, happiness, and even companionship. Learn why the Virtual Companions trend offers huge opportunities for any brand, innovator, or designer in 2018. And along the way hear about TrendWatching's simple but powerful trend spotting methodology, and how it aligns with design thinking principles you already use. Leave ready to start spotting and using powerful trends of your own! Full video: https://youtu.be/hP3zWXIRCMI All about TNW Conference: https://tnw.to/conference
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121 episodes
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Manage episode 213126004 series 2364742
Content provided by TNW Conference. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TNW Conference or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Great innovation and design starts with core human needs and wants. In this fast-paced session TrendWatching's Global Head of Trends and Insights, David Mattin explores that truth with reference to one of 2018's most powerful, and most radical, emerging consumer trends. AI-fueled virtual entities – think chatbots, smart devices and more – are making the leap from transactional assistants to true companions that serve deep human needs for wellness, happiness, and even companionship. Learn why the Virtual Companions trend offers huge opportunities for any brand, innovator, or designer in 2018. And along the way hear about TrendWatching's simple but powerful trend spotting methodology, and how it aligns with design thinking principles you already use. Leave ready to start spotting and using powerful trends of your own! Full video: https://youtu.be/hP3zWXIRCMI All about TNW Conference: https://tnw.to/conference
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121 episodes
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Show notes are at https://stevelitchfield.com/sshow/chat.html
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