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Lupina Iturriaga & Sofia Benjumea on user acquisition after the first 100K
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Content provided by TNW Conference. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TNW Conference or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Acquiring users for your platform is a never ending challenge. Lupina Iturriaga explains how her company Fintonic has leveraged marketing to achieve their goals. She explains how pushing sales and profit can be balanced with customer support and empathy, and how the future of handling money lies in understanding the data and providing the best solutions to end users. Full video: https://youtu.be/EeefltocdAk All about TNW Conference: https://tnw.to/conference
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Manage episode 213126014 series 2364742
Content provided by TNW Conference. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TNW Conference or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Acquiring users for your platform is a never ending challenge. Lupina Iturriaga explains how her company Fintonic has leveraged marketing to achieve their goals. She explains how pushing sales and profit can be balanced with customer support and empathy, and how the future of handling money lies in understanding the data and providing the best solutions to end users. Full video: https://youtu.be/EeefltocdAk All about TNW Conference: https://tnw.to/conference
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Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
Three nerds discussing tech, Apple, programming, and loosely related matters.
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